1st Guard Launches Buy It Now…Online!

Venice, Florida – January 2, 2007 – 1st Guard Corporation, a truck insurance specialist, has launched Buy It Now, a tool that allows leased owner operators to securely purchase physical damage insurance on their truck or trailer over the Internet. 1st Guard® is the first and only truck insurer to provide physical damage coverage with just a few clicks of a mouse. “A few years ago, we were the first truck insurer to offer instant quotes on-line and today, we are the first to offer truck insurance coverage on-line,” stated Ed Campbell, Chairman of 1st Guard Corporation.

Buy It Now provides an alternative resource for owner operators looking for physical damage insurance. Owner operators are constantly on the road and it is difficult for them to make calls during normal business hours. Buy It Now provides them [owner operators] the opportunity to secure coverage any time of day or night. “The Internet is a valuable tool for businesses today and that includes truck insurance,” added Campbell. The Buy It Now tool is completely safe for the end-user.

In December 2006, 1st Guard® discretely unveiled Buy It Now on their website (http://www.1stguard.com/) on trial basis. During this period of time, 1st Guard® was able to secure several physical damage policies for owner operators who used the Buy It Now tool. Currently, the only product available on-line for purchase is physical damage (comprehensive/collision) coverage.

“We have always been on the cutting edge of technology, and a leader in the truck insurance industry. Buy It Now is an example of the direction we are headed,” commented Dan Ribar, Systems Engineer for 1st Guard Corporation. “We are excited to further develop this tool to offer more unique products and services to our customers,” added Ribar.

About 1st Guard Corporation
1st Guard Corporation is a leading truck insurance firm providing physical damage and nontrucking liability insurance to leased owner operators and small fleet owners. First Guard Insurance Company, rated "A" by AM Best, is a direct-writer for truck physical damage insurance and an affiliate of 1st Guard Corporation based out of Venice, Florida.