Venice, Florida - August 21st, 2006 - 1st Guard Corporation announced a new partnership today with the Chrome Shop Mafia featured on the popular television show, Trick My Truck. The Chrome Shop Mafia are mechanics who perform sweeping big rig makeovers for owner operators profiled on the show. Last year the show debuted on the CMT (Country Music Television) network, creating an unforeseen following within the trucking industry and even among the general public. Trick My Truck is comparable to the hit TV show on ABC, "Extreme Makeover: Home Edition."
"It makes perfect sense from a business and marketing stand point to partner with the Chrome Shop Mafia," stated Courtney Wilson, Director of Marketing for 1st Guard®. "These guys are geniunely interested in helping our customer (owner operators) and what better way to connect them," added Wilson.
Ed Campbell, Chairman of 1st Guard Corporation and a huge fan of Trick My Truck and the Chrome Shop Mafia, could not be happier about the partnership. "Now in conjunction with our longstanding relationship with Bill Mack on XM radio, the 1st Guard® brand comes to television compliments of the Chrome Shop Mafia," stated Campbell. "I enjoyed watching Trick My Truck long before we struck up this important alliance. We believe our commitment to the show will only grow from here. Personally, I'd love to end each episode with a year's worth of truck insurance from 1st Guard®."
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