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Monday, January 12, 2009

1st Guard® Launches Customer-Oriented Website

Venice, Florida – January 12, 2009 – 1st Guard Corporation, a leader in providing physical damage and nontrucking liability insurance to leased owner operators, launched a new version of their public website this past weekend. The website received an overhaul in design and functionality, incorporating navigation tools that allow the customer to use the website with ease. Daniel Ribar, Chief Information Officer of 1st Guard Corporation, stated “It boils down to the customer and making their life easier. It’s not about us, it’s about them [customers] and that’s the mindset we used when developing the new look and feel of the website.”

The new version of the 1st Guard® website, which can be viewed at www.1stguard.com, is very straightforward. There are four main activities that a customer, or potential customer, would visit the 1st Guard® website for: 1) Get an Instant Quote 2) Purchase Online 3) Manage My Account and 4) Submit a New Claim. “We got rid of the fluff and honed in on simplicity and functionality for the customer,” added Ribar. Beyond functionality, the 1st Guard® automation group integrated additional layers of security, making the website an extremely safe place to do business.

The last revision of the website occurred in April 2006, which relatively speaking is not that long ago. However, in business it is essential to never let things go stale and the redevelopment of the website goes along these lines. “1st Guard® is the only truck insurer that provides online business activities with such ease. We want to deliver the best service possible to our customers and the website revamp drives this point home,” remarked Ed Campbell III, Chairman of 1st Guard Corporation.

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