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Wednesday, January 2, 2008

1st Guard® Announces Concierge Style Loyalty Program For Truckers


January 2, 2008 – Venice, Florida - 1st Guard Corporation, an insurance firm specializing in truck insurance for owner operators leased to a motor carrier, announced today that they are launching a customer loyalty program for their most prestigious group of customers. The program is called the Class 8 Elite. Class 8 signifies the type of vehicle (tractor trailer) 1st Guard® insures.

“We are launching the first elite customer program in the insurance industry similar to the elite status that hotels and airlines confer on their best customers,” stated Courtney Wilson, Director of Corporate Communications for 1st Guard Corporation. “The goal is to recognize our best customers and support them with a concierge style experience.” added Wilson.

Class 8 Elite members will enjoy an array of perks that will enhance their experience as a 1st Guard® customer. Some of the more notable benefits include a special customer service number that guarantees their call will be answered first, VIP tickets to select truck shows, invitations to all 1st Guard® special events and access to 1st Guard’s® top executives via telephone or e-mail. “As the program grows in the number of members we anticipate the expansion of benefits as well,” commented Wilson.

“We are excited about the launch of the Class 8 Elite loyalty program,” stated Ed Campbell III, Chairman of 1st Guard Corporation. “We have always been on the cutting edge in the truck insurance industry,” added Campbell.

1 comment:

Lonnie Ledford said...

This is one of the most innovative and enthusiastic responses to creating a customer loyalty program I've seen.