Venice, Florida – March 28, 2011 – 1st Guard Corporation, a leading truck insurer for leased owner operators, announced today they will kick off a new referral program ,The Fuel Card+ Giveaway, on March 31st at the Mid America Trucking Show in Louisville, Kentucky. 1st Guard will be exhibiting in the North Wing, #13056.
The premise behind the Fuel Card+ Giveaway is to increase customer referrals and new business quotes by passing along a “referral card” to a leased owner operator who needs truck insurance. Thousands of “referral cards” were recently mailed to current 1st Guard insureds to jump start the program. When a customer refers a leased owner operator to 1st Guard for a truck insurance quote – both the customer and the person who called for the quote will be entered into the monthly $500 fuel card giveaway. As a bonus, for each referral 1st Guard will donate $25 in the truckers name to St. Christopher Truckers Development and Relief Fund – a not-for-profit organization providing assistance to professional truckers whose medical problems have led to financial hardship. 1st Guard will also be handing out referral cards at truck shows and other trucking events so the chance to win a fuel card and donate $25 to a trucker charity has great magnitude.
“Our motto for this program is simple: help yourself, help your friends, help trucker charities,” sums up Courtney Wilson, 1st Guard’s marketing director. “By referring a leased owner operator to us, our customer and their friend who called us get a chance to win a $500 fuel card. Even better still, the referral is tied to a charitable donation. Everyone involved in a winner,” added Wilson.
The first fuel card drawing is scheduled for Monday, May 2nd and the last drawing is December 1st, 2011. To learn more about the Fuel Card+ Giveaway program visit http://www.1stguard.com/.
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