Hard to believe there are only 40 days left (and counting) til the Mid America Trucking Show in Louisville, Kentucky. This year marks the 40th Anniversary for largest truck show in the United States. Through great times and tough times, MATS (commonly used acronym in the trucking industry) has stood the test of time. Trucking industry vendors from all around the globe target this particular truck show as the 'premier show' to exhibit their product/service to such a diverse yet captive audience. The same holds true for trucking industry attendees - from coast to coast and even overseas, truckers alike make all efforts to attend at least one day of the show.
1st Guard - The Trucker's Insurance Company - has exhibited at MATS continuously since 2005. We find being present at the show is great brand awareness, and if you're not there - people notice immediately. As always, we enjoy talking with our current customers and hearing their stories of being on the road. But the greater purpose of our presence is to talk to lease owner operators that need physical damage and nontrucking liability and DO NOT have 1st Guard insurance.
This year we will be exhibiting at the show with a completely new booth and a new approach. We've always been able to quote truck insurance on the spot with minimal information supplied; however, this year we are going completely minimal and will be quoting truck insurance via iPads instead of computers. Pretty sleek huh? The iPads allow us more versatility in our methodology of quoting - we can stay near our booth or wander a bit into the aisles. The other added advantage of our new booth and wireless quoting system is the drastic reduction in time spent setting up and taking down the booth. We're getting smarter and smarter in our years of exhibiting as well as one of the most advanced truck insurance exhibitors at the show.
Our booth this year is located in the North Wing, #13056. You can't miss us or the bold Mastiff (yes, it is a Mastiff, not a Bull Dog) logo. If you are a customer of 1st Guard - please stop by and say hello! And if you are an owner operator - please make sure you stop by and get an instant quote. We have good rates on truck insurance and even better rates for great drivers!
See you in 40 DAYS!
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