Recently, we fumbled through the trucking publication Movin' Out and discovered an advertisement that struck very close to home. If it wasn't for the picture of Flo, we would have been convinced the advertisement was ours. Subsequently, the chairman of 1st Guard, Ed Campbell, sent a friendly email to Progressive's Trucking Division Marketing Executive Bill Kampf. Here's what he had to say.....
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Bill,
I'll say I was a bit chagrined but also flattered when I stumbled across your recent ad in Moving Out.
Glad we're still the inspiration for the largest truck insurer in the country. Still, I would have thought a company with Progressive's marketing reputation and resources could have come up with something original as opposed to lifting from our 18 month old campaign theme.
If you insist on learning the business from 1st Guard we'll eventually have to start charging.
Ed
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Left image is 1st Guard'scampaign. The right image is Progressive's so-called original campaign. Sure looks a lot like ours, doesn't it?
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