Venice, Florida – January 4, 2011 – Truck insurer 1st Guard has just inked a deal with Sirius XM satellite radio to air commercials for the 2011calendar year on Road Dog (Sirius 147; XM 171) and Fox News (Sirius 131; XM 121). The commercials star 1st Guard’s Chairman, Ed Campbell, III. Mr. Campbell is pulling the curtain back and unveiling the truth about the truck insurance business in a series of commercials entitled “Gut Check.” While many CEO’s do not engage publicly in advertising campaigns that put themselves on the front line, 1st Guard believes the best spokesperson for this series is the Chairman. “Mr. Campbell is compassionate about the American Trucker and who better to deliver our message,” stated Courtney Wilson, 1st Guard’s Marketing Director.
The Gut Check campaign uncovers truck insurance secrets not commonly known by the consumer. For example, many physical damage policies have a limit on towing expenses. Unfortunately, truckers do not know this fact until it’s too late and they’re forced to pay the difference which could ultimately put them out of business. Owner operators should know the policy terms up front and not be swayed by a dirt cheap rate. A 1st Guard® physical damage policy; however, will pay towing in full after the deductible is paid. Themes similar to this one are the center of the Gut Check campaign. “Creating awareness amongst the owner operator community along with saving them money on t heir truck insurance costs are the main goals of this campaign,” added Wilson.
1st Guard is a pioneer in advertising on satellite air waves. Dating back to 2004, 1st Guard was the first truck insurer to run commercials on XM satellite radio and then quickly followed suit when Sirius satellite radio entered the trucking market in 2006. Now the two companies have merged – Sirius XM – but commercials air respectively on both satellite networks. 1st Guard is also a sponsor of the Dave Nemo Show (www.davenemo.com), a popular talk show geared towards the trucking community.
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