Venice, FL – August 27, 2008 – 1st Guard Corporation, a leader in providing physical damage and nontrucking liability insurance to leased owner operators, recently exhibited at the Great American Trucking Show in Dallas, Texas at the Dallas Convention Center from August 21st – August 23rd, 2008. Several 1st Guard® staff members worked the booth consecutively over the three-day event.
“In past years, our goal was to get as many physical damage quotes as possible; however, we re-directed our thought-process this year and focused on quality over quantity,” stated Ed Campbell III, Chairman of 1st Guard Corporation and also a participant at the 1st Guard® booth. “The change in direction allowed for more meaningful conversations with potential customers, which is exactly what we were aiming for. At the end of the day, our story resonated very well with the lease operators and our approach deemed successful for 1st Guard®,” added Campbell.
Beyond the implementation of a new sales approach at this truck show, 1st Guard® also hosted a sell-out breakfast with Bill Mack, a popular radio personality on XM satellite radio trucking channel The Open Road (Channel 171), the morning of Friday, August 22nd. Bill Mack “This past March, we hosted the first breakfast with Bill Mack at the truck show in Louisville. We had a great turnout and rave reviews, so without hesitation, we decided to bring the breakfast to Dallas,” remarked Courtney Wilson, Marketing Director for 1st Guard Corporation and also event coordinator for the breakfast. “There is no doubt that the breakfast with Bill Mack has become an event to attend amongst the owner operator community,” commented Wilson.
Unlike their competitors, 1st Guard® is a direct-writer for physical damage insurance which is placed through their affiliate, First Guard Insurance Company, rated “A” by AM Best. Being a direct-writer enables 1st Guard® to provide fast, efficient and anonymous “on the spot” quotes.
Thursday, August 28, 2008
Thursday, August 7, 2008
Have Breakfast with Bill Mack at the Great American Trucking Show
August 7, 2008 – Venice, Florida - 1st Guard Corporation, an insurance firm specializing in truck insurance for owner operators leased to a motor carrier, announced today they are hosting a breakfast with Bill Mack at the Great American Trucking Show in Dallas, Texas. This is 1st Guard’s® second breakfast with Bill Mack this year.
“We held the first breakfast with Bill Mack at the truck show in Louisville in March,” stated Courtney Wilson, Director of Marketing for 1st Guard Corporation. “The event was fun, the food was great and everyone had a good time. Because we had such an overwhelming response at that breakfast, by popular demand we decided to bring the breakfast to Dallas,” added Wilson.
The breakfast is complimentary and will be held at the Dallas Convention Center on Friday, August 22nnd from 8:00 am to 10:00 am in room D174, located on the ground level of the convention center (just below the registration lobby). The breakfast is open to lease operators and their immediate family members. Those planning on attending the breakfast do not have to be a customer of 1st Guard®.
The breakfast is based on a first come first serve basis; however, reservations are encouraged due to limited space. For advanced reservations call 1st Guard® directly at 866-FAST234. 1st Guard Corporation will be exhibiting at booth #13039 all three days of the show, August 21st – 23rd. Make sure to stop by their booth for an instant, customized truck insurance quote.
“We held the first breakfast with Bill Mack at the truck show in Louisville in March,” stated Courtney Wilson, Director of Marketing for 1st Guard Corporation. “The event was fun, the food was great and everyone had a good time. Because we had such an overwhelming response at that breakfast, by popular demand we decided to bring the breakfast to Dallas,” added Wilson.
The breakfast is complimentary and will be held at the Dallas Convention Center on Friday, August 22nnd from 8:00 am to 10:00 am in room D174, located on the ground level of the convention center (just below the registration lobby). The breakfast is open to lease operators and their immediate family members. Those planning on attending the breakfast do not have to be a customer of 1st Guard®.
The breakfast is based on a first come first serve basis; however, reservations are encouraged due to limited space. For advanced reservations call 1st Guard® directly at 866-FAST234. 1st Guard Corporation will be exhibiting at booth #13039 all three days of the show, August 21st – 23rd. Make sure to stop by their booth for an instant, customized truck insurance quote.
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