Venice, Florida - April 2nd, 2008 - 1st Guard Corporation, a leader in providing physical damage and nontrucking liability insurance to leased owner operators, announced today they had another successful truck show. This year marked the 37th annual Mid America Trucking Show in Louisville, Kentucky, the largest truck show in the United States.
Courtney Wilson, 1st Guard’s® Director of Marketing and also a participant at the booth stated “The show was a hit for us. Despite high fuel costs and freight shortage, attendees were plentiful and our booth had a constant flow of traffic. The condition of the economy did not seem to be a significant talking point with our customer base,” added Wilson. “Rather, it was just something we all would have to overcome.”
1st Guard's® booth design enabled leased owner operators to receive physical damage quotes on the spot. The only information required for a quote was the state of residence, the year and make of the tractor/trailer, and the type of tractor/trailer. There were no other insurance vendors at the truck show who could provide such accurate information. Unlike their competitors, 1st Guard® is a direct-writer for physical damage insurance, placing coverage with their affiliate, First Guard Insurance Company, rated "A" by AM Best.
Besides the daily truck show regimen, 1st Guard® hosted a breakfast with Bill Mack for leased owner operators and their immediate family members. Bill Mack is a well-known radio personality in the trucking industry and has his own show on the Open Road channel (171) on XM satellite radio. “The breakfast allowed current 1st Guard® customers and potential customers to mingle amongst themselves and enjoy a wholesome breakfast at the same time,” noted Wilson. “There is no doubt 1st Guard® will be hosting more breakfasts with Bill Mack in the future. It was a tremendous success for us,” added Wilson. Bill Mack has a huge fan base in the trucking industry and his popularity has helped solidify 1st Guard’s® presence in the leased owner operator community. For the past several years, Bill Mack has produced commercials for 1st Guard Corporation.
Courtney Wilson was joined by Dan Ribar, Chief Information Officer, Dale Pikula, Network Administrator and Ed Campbell, III, Chairman of 1st Guard Corporation. It was noteworthy that of all the insurance vendors exhibiting at the show only 1st Guard® sent a team of top executives.
