The changing colors of the leaves mark the beginning of fall and the fun festivities of harvest and Halloween. Add a splash of pink to the mix and what comes to mind? Breast Cancer. October is Breast Cancer Awareness Month and pink is the color associated with this cause. In recognition of breast cancer awareness, 1st Guard is using their Internet radio show, The Courtney Wilson Show, to promote awareness amongst the trucking industry.
Host Courtney Wilson will interview Jerad Wittwer, owner of Peformance Diesel Inc. (PDI Inc.) and master-mind behind the Breast Cancer Awareness "Truck" Fundraiser on October 4th. PDI Inc. will be raffling off a "hot pink" 2001 rebuilt Peterbilt 379 worth $80,000 at the 2013 Mid-America Trucking Show in Louisville, Kentucky. All proceeds will be donated to the Breast Cancer Research Foundation.
To finish out the month with a bang, Courtney will circle back to breast cancer awareness and speak with co-founder Mary Beth Gibson of Beyond Boobs. This organization has a special Peterbilt show truck called Ma'am O'Gram that travels the country as a working truck while at the same time spreading awareness and prevention about breast cancer. You could call her [Ma'am O'Gram]a traveling billboard.
Breast cancer is most commonly associated with women; however, men can get breast cancer too. Predominantly a male-oriented industry, trucking is a great marketing outlet to utilize in order to get the message across to all types of people.
To learn more about The Courtney Wilson Show, please click here.
